The goal of this project was to increase fans and awareness for Bill Segal who is currently running for Orange County Mayor in Florida. The project includes a number of components: Upgraded Facebook Presence with Landing Page, Facebook Captain (Echo Concept), Donation Module, Microsite to process donations, Custom Badge Application for Viral Marketing, Email Campaigns using a custom CRM, Social Media Management (Posting and content management) using Facebook & Twitter, Social Media Monitoring Tool (To Listen to conversations already happening online), Professional Photo Shoot for Media Releases.